A: Thank you for your interest in the Premium Consumption Month. Recently, we have launched the Premium Consumption Month activities in the five international consumption center cities and over 100 other key cities across China. This event is an important part of the “Shopping in China” series. It focuses on four key areas—premium shopping, fine dining, amazing tourism, and high-quality exhibitions and performances—to create new consumption scenarios, expand the supply of high-quality goods and services, and continuously tap into consumption potential.

In terms of premium shopping, local authorities have released a “Premium Consumption Month: Recommended Shopping Destinations List,” covering key commercial districts, characteristic streets, outlet malls, tax-refund shops for outbound tourists, and other new shopping scenarios. Shanghai is hosting a consumption carnival to welcome the CIIE, while Chongqing is holding the Chengdu-Chongqing Consumption Festival, featuring a series of activities such as “CIIE Debuts and New Trends” and “New Scenarios for Premium Shopping,” creating enjoyable shopping experiences around trendy topics like the CIIE and premium product launches.

As to fine dining, localities have introduced a “Premium Consumption Month: Food Map,” showcasing must-try local flavors and recommending restaurants and food streets as “go-to places for culinary exploration.” Guangzhou is organizing an International Food Festival, coinciding with the 15th National Games, inviting visitors from around the world to savor global cuisines.

For amazing tourism, localities have issued their respective “Premium Consumption Month: Amazing Travel Guide,” promoting seasonal and themed tourism products and activities that highlight local history, culture, folk customs, and natural ecology. Tianjin, for example, has connected popular autumn scenic spots to launch a series of routes under the theme “Autumn Rendezvous in Tianjin.”

Regarding high-quality exhibitions and performances, local authorities have released the “Premium Consumption Month: List of High-Quality Exhibitions and Performances,” featuring a curated lineup of premium performances, high-profile sporting events, and quality cultural and museum exhibitions. Beijing is currently hosting the 2025 Grand Performances in Beijing Seasonal Productions, presenting a wide array of premieres and debut shows.

Friends from the media are welcome to actively cover the Premium Consumption Month activities, and share these wonderful experiences with consumers, so that more friends from home and abroad can feel the vibrant openners and unique charm of “Shopping in China.”