A: Since the launch of the “2025 Premium Consumption Month” promotional program, positive results have been achieved with the five international consumption hub cities, namely Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing leading the effort and over 100 cities across the country participating. The main highlights can be summarized in three aspects:

Firstly, a variety of themed activities have been held. To date, cities across the country have held more than 4,600 themed activities on product launches, shopping, food, and tourism. These activities feature tailored measures to enrich the experience and enhance the event’s impact. For instance, Shanghai introduced the China International Import Expo (CIIE) admission ticket-linked consumption campaign, offering exclusive discounts at over 1,200 businesses across 80 business districts, ancient towns, and museums citywide. In Guangzhou, dedicated consumption vouchers were issued for the International Food Festival, attracting 185,000 visitors during the five-day main event, resulting in increased sales and foot traffic.

Secondly, the promotion of premium products has connected with global markets. We have encouraged key commercial enterprises to increase the procurement and promotion of international premium goods, and turn them into hot-setting products in China. Leveraging the CIIE platform, participating countries have stepped up their efforts to promote distinctive products; examples include Thai jackfruit, Georgian wine, and Colombian handicrafts, all of which have gained popularity among consumers. In Tianjin, over 70 exhibitors at the Tianjin Investment and Trade Fair showcased thousands of imported goods, providing a convenient way for consumers to purchase globally without leaving the country.

Thirdly, enriched scenes and diverse experiences have been created. By integrating high-quality resources from shopping, food, tourism, exhibitions, and performances, innovative combinations of “eating, living, traveling, shopping, entertainment” have been formed to create comprehensive consumer scenarios. Beijing launched the “Autumn Stroll Aesthetics” themed routes, linking scenic spots, restaurants, and stores to transform the leisurely autumn scenery into sustained consumer vitality. Guangzhou hosted a National Games themed consumption event, unlocking multiple potential in commerce, tourism, culture, sports, and health.

Looking ahead, we will work with relevant departments to guide localities in continuously organizing the “Shopping in China” series of activities. By expanding product availability, upgrading services and diversifying consumption scenarios, we aim to build the “Shopping in China” initiative as a new window to reflect the dynamism of a modern China.