今年上半年我国广告市场投放同比增长9%
Monday,August 10,2009 Posted: 05:23 BJT(2123 GMT)  经济参考报



  央视市场研究(CTR)最新的上半年广告监测报告显示,2009年在全球广告市场纷纷陷入疲软负增长的情况下,中国广告市场投放花费同比增长9%,达到刊例价2323亿元人民币。CTR副总裁田涛认为,下半年中国广告市场仍将稳步增长,全年实现8%的广告增长。

  从上半年品牌广告花费排行来看,娃哈哈大幅跃升至首位,广告投放同比猛增135%,排名升至第一。玉兰油投放小幅萎缩,排名退至第三;欧莱雅以59%的增速超越玉兰油。三精、盖中盖投放下降显著;值得注意的是江中、康师傅大幅增长跻身前十行列。

Big Medium-sized Small】 【Print】 【Transmit】 【E-mail

All articles marked with "Article type: Original" posted on the website of the Ministry of Commerce and its sub-sites are copyrighted by this Website and its sub-sites. Any reproduction or use by any other websites, media or individuals must be attached with a clear indication of "Source: Ministry of Commerce Website".

All articles posted on this website or its sub-sites marked with "Article type: reproduced" or "Article type: translated" and "Article type: redistributed" come from other media, and are provided solely for the user's information, which does not mean this Website or its sub-sites endorse the ideas thereof or assume any legal liability or responsibility for their authenticity. Any other media, websites or individuals must maintain the source of information indication on this Website or its sub-sites when using the information, and shall assume legal liability for the use.

  Release Comment: Pen Name: View Comment