| Great Success of Wuliangye in Exploring Taiwan Market |
| Friday,June 08,2007 Posted: 06:31 BJT(2231 GMT) MOFCOM Shanghai Office |
As per statistics of customs, since Wuliangye Group developed export trade with Taiwan New Era Trading Co., Ltd. from December of 2006 and pushed forward Taiwan market for the first time by newly registered trademark--“52°” Wuliangye, and realized the breakthrough of “zero” for Sichuan province and even national liquor-making self-made brand to export Taiwan, in April of this year, the second export Wuliangye successfully sold to Taiwan once again. And two export Wuliangye liquors added up 11,760 bottles, with export FX amount of USD 280,000. It was reported that, Wuliangye liquor was warmly welcomed by Taiwan consumers and the reflection of market sales for “52°” Wuliangye was fine. Under the circumstances of ‘Three Links’ not realized between mainland and Taiwan in these days, Wuliangye could persist in entering Taiwan market and acquire breakthrough development in expanding international market of liquor industry in Sichuan, which not only showed tremendous international market exploration potentiality of Sichuan liquor, but also symbolized the export of Chuan liquor entering into a new development stage. |
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