| 80 Million Potential Domestic Partners Waiting for the Purchasing Commercial Franchises of Foreign Chain Brands |
| Tuesday,May 08,2007 Posted: 06:53 BJT(2253 GMT) Chinanews.cn |
After the implementation of more opened Chinese Regulation on the Management of Commercial Franchise on May 1, the enthusiasm of overseas franchising brands seeking partners in China arose. The latest statistics of China Chain Store & Franchise Association demonstrated that there were 80 million potential domestic partners waiting for investment, which attracted attention of a number of first class franchising brands worldwide. The State Council released Regulation on the Management of Commercial Franchise on Feb 6, 2007. This Regulation has not only provided legal guarantee to standardize development of Chinese franchise but also been more explicit and open in prescribing operational conditions of the franchisees comparing with Regulation on the Management of Commercial Franchise released by the MOFCOM in December of 2004. Therefore, the regulation has been warmly welcomed by foreign franchisors and a large number of well-known international franchising brands have attempted to enter China. |
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