| The Cyprus Tourism Organization (CTO) plan to expand advertising Cyprus’ tourist product |
| Monday,August 20,2007 Posted: 15:46 BJT(0746 GMT) Cyprus News Agency |
The Cyprus Tourism Organization (CTO) plans to spend 12 million Cyprus pounds for advertising Cyprus’ tourist product in 2008. The budget to be spent in 2008 exceeds by one million pounds the amount spent during 2007. The three main target markets are the United Kingdom, Germany and Russia. In statements to CNA, CTO Marketing Director Michalis Metaxas said that CTO has invited tender bids for services in advertising planning for the implementation of CTO’s advertising campaign for 2008. The campaign will include the UK, Ireland, Germany, Switzerland, Austria, Russia, Ukraine, France, Greece, Arabic countries (Saudi Arabia, United Arab Emirates, Kuwait, Jordan, Egypt and Lebanon), Sweden and Norway. |
| (Source: English Site of Cyprus) |
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